Problem
Allegra is a recognized brand for allergy relief around the world but organically they were outranked by their top competitors in the SERPs. SEO Brand was tasked to create a customized keyword strategy for their new website to assist to remain competitive.
Challenges Identified
- The existing website had no SEO
- A limited organic and paid search strategy
- Competitor websites were outranking organically for many search terms
- The website was not optimized on mobile
Actions Taken
- In-Depth Research Performed
- Customized full site keyword strategy
- Mobile optimization
- Image optimization
- Custom schemas markups for individual pages
- SEO optimization of content and URL structure
Results Achieved
- Page authority increased
- Increase in number of keyword ranking
- Aggressive marketing through SEO/PPC is helping generate sales with new and returning customers.
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