Problem
Bistro Tables and Bases is one of the largest online retailers for commercial restaurant furniture and accessories, but their website did not contain modern e-commerce abilities for online purchases. SEO Brand was tasked to converting a quote system based website to a full scale, WooCommerce WordPress platform.
Challenges Identified
- No e-commerce on existing website
- A limited organic and paid search strategy
- Competitor websites were outranking by offering online shopping options
- The website was not optimized for mobile devices
- Complex menu navigation of products
Actions Taken
- In-Depth Research Performed
- Full website redesign for a better UI/UX
- Mobile optimization
- WooCommerce and shipping API installation
- Set up product variation so users could select the size, finish/fabric, plus additional optional items
- Quotelist/Add to Cart capabilities
- SEO optimization of content and images
Results Achieved
- Collected more data through an improved UI/UX Design
- Enhanced the user experience by making the site more intuitive, easier to find products
- The new website launch made the entire inventory of restaurant furniture available nationwide with the ability to make orders and quotes online.
- Aggressive marketing through SEO/PPC is helping generate sales with new and returning customers.
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