Problem
Continuum Global Solutions is a leader in customer experience by connecting the right people with innovative solutions to deliver outstanding results by using the best combination of voice, chat, email, social media, and AI technologies. They needed a website that illustrated their innovative capabilities and solutions along with the verticals that they partner with.
Challenges Identified
- Website was not on brand and truly not representative of Continuum’s current position in the market
- Navigation was difficult
- There was not a clear call to action
- Data was not being collected
Actions Taken
- Created wireframes for a proper blueprint and sitemap of the site
- Collaborated with the Contiuum team to ensure brand cohesiveness was dialed in
- Went through several concepts before choosing the best framework
- Developed a WordPress back end that the client could easily manage for small changes
Results Achieved
- Enhanced the user experience by making the site more intuitive, and content easier to read through.
- Website rendered for all devices, including mobile, tablet, and computers
- Form submissions sent to the specific department agent for a more personalized response to users
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