Problem
DWK Life Sciences was faced with a significant challenge. They were saddled down by an old version of SAP CRM that hindered their ability to scale their ecommerce component of their business due to a shopping cart loaded with bloatware, inefficiency while being tied into a crucial part of the company’s operating infrastructure.
Challenges Identified
- A semi-functional shopping cart that when touched, seemed to break other critical components tied into the supply chain.
- An inefficient shopping part that hindered rather than helped a smooth ecommerce experience for DWK’s client base.
- No way to re-market to existing clients through promotional codes or tiered pricing.
- A non-existent Search Engine Optimization or Paid Search strategy.
Actions Taken
- In-Depth Research Performed
- Full product page redesign for user-friendliness & better conversions
- Conversion Rate optimization
- Correct set up of tracking
- Installation of thank you pages to accurately track Key Performance Indicators (KPI’s)
- SEO optimization of content and images
- Introduced consumer financing to the product pages
Results Achieved
- Collected accurate data through resolved tracking.
- Enhanced the user experience by making the site more intuitive, easier to find products.
- The new product page launch made the flow to purchase seamless by showcasing detailed descriptions and consumer financing.
- Aggressive marketing through SEO is helping generate sales with new and returning customers.
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