Problem
Mid Atlantic Retina provides comprehensive retina care from its clinics in Pennsylvania, New Jersey, and Delaware tri-state areas. Their website and locations lacked SEO. They needed help to make it easier for patients to find the nearest clinic.
Challenges Identified
- Traffic and Goal tracking were not properly set up.
- Google properties were not optimized.
- Lack of on-site SEO.
- They needed local SEO for multiple locations.
- Crawl errors on the website.
- New website designed provided a poor user experience.
Actions Taken
- Performed keyword research and created a strategy based on local searches around each of MAR’s clinics.
- Provided recommendations for the new website designs for better user experience and navigation.
- Directed the optimization of the Google My Business profiles for each location.
- Created backlinks.
- SEO on each location’s webpage on the main site.
- Added structured data to the website and to each location’s page.
Results Achieved
- MAR now ranks at the top of the first page of Google for both general terms and branded terms.
- Google properties now appear on both Google Search and Maps within featured snippets for local searches.
- Each location’s Google profile now makes it easy for patients to contact MAR and schedule appointments.
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