Problem
A small business has an excellent service to help millions of people who suffer from chronic pelvic pain but was hindered by negative content on YouTube from a disgruntled competitor whose claims were unsubstantiated.
Challenges Identified
- Negative content was damaging the brand name and restricting lead flow.
- Subscriber base and referral traffic was stagnant.
- The website and Youtube channel had a ton of great content but it was not properly indexed and organized sending conflicting signals to Google and the SERPs
Actions Taken
- In-Depth Research Performed
- Optimized for all keywords relating to Dr. David Wise, Wise Anderson Protocol
- Removed all videos bearing a negative mention of Dr. Wise within the first 5 results of the YouTube search
- Created and optimized the Google+, YouTube, and overall social media presence of Dr. Wise
- Properly optimized all videos in the YouTube index.
- Increased the website load time through technical development
Results Achieved
345% Increase in organic traffic
57% Increase in goal completions
100% Attribution measured
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