Qollateral

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Problem

When Qollateral approached us in August 2023, they were a relatively new player in the luxury asset lending industry with a minimal online presence. Their website was basic and lacked the professional polish required to build credibility and attract high-value clients. Their primary objective was ambitious—to become the leading brand in their industry and secure top positions in search engine rankings for their targeted keywords. However, their low visibility in search results and limited brand recognition were major roadblocks to achieving this goal. We increased their monthly organic traffic, domain authority, impressions, and organic conversions.

Challenges Identified

At the start of our engagement, Qollateral had a website that did not reflect their brand’s prestige or the trustworthiness required in the luxury lending market. They were ranking for only eight keywords, none of which were highly competitive or industry-defining. Without a strong SEO foundation or an effective strategy to expand their digital footprint, their growth potential remained untapped.

Actions Taken

We began with a complete overhaul of their website, designing a sleek and modern interface that aligned with their high-end clientele. The new website featured an elegant aesthetic, improved navigation, and clear calls to action, ensuring a better user experience. We also launched a comprehensive SEO campaign that included content optimization, technical SEO improvements, and a strong backlink strategy. We continuously monitored site performance, improving speed scores and ensuring compliance with best practices. Additionally, we developed new content and designs for additional pages, helping expand their service offerings and attract more search traffic.