Stone Source Hawaii

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Problem

Stone Source Hawaii, a well-established stone supplier in Maui, approached us in August 2024 with ambitious goals for growth. Despite having over 20 years of combined experience in the industry, the company struggled to attract new customers because of limited marketing efforts and an outdated online presence. While their conversion rates were high, their visibility in the local market was minimal, resulting in low foot traffic and phone inquiries.

With short-term goals of increasing revenue by 15% within a year and long-term aspirations of doubling their business and purchasing a warehouse, Stone Source Hawaii needed a comprehensive digital strategy to bring their vision to life.

Challenges Identified

When we first assessed Stone Source Hawaii’s challenges, we found that their existing website lacked a professional design and modern functionality. It did not effectively showcase their products or reflect the quality of their services. Additionally, the absence of SEO optimization meant the site was not appearing in local search results, severely limiting their visibility. The company had not invested in targeted advertising, further compounding their struggle to build awareness in the Maui community.

Actions Taken

To address these challenges, we began by designing a modern, user-friendly website that conveyed the professionalism and quality of Stone Source Hawaii’s offerings. The new site featured a sleek design, intuitive navigation, and a dedicated gallery to showcase their materials. We also implemented a robust SEO strategy, conducting keyword research and optimizing the site’s content, meta descriptions, and technical elements. These efforts improved the site’s ranking for high-value local search terms. To drive immediate results, we launched targeted Google Ads campaigns, focusing on geo-targeting Maui residents and high-intent customers. These campaigns were continuously monitored and optimized to maximize conversions and enhance ROI.