The Bagel Club Montreal

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Problem

In 2019, the Bagel Club was just an idea. A bright entrepreneur from Montreal was surprised to find that outside of his hometown area of Montreal, it was nearly impossible to find fresh Montreal style bagels. Since he traveled a lot, he thought perhaps there could be a website that would be able to provide bagels shipped to anyone’s doorstep. Hence the idea of the Bagel Club was brought to SEO Brand to design, build out, and acquire customers for the new business.

Challenges Identified

Nothing like this had ever been done before
No website in place, all of this was just an idea
Logistics were an issue as on-time shipping of perishable goods presented a challenge
A fulfillment and shipping engine to manage all orders would have to be built
Had to figure out if the Cost Per Sale would be profitable according to the business models

Actions Taken

Research compiled from stakeholders and focus groups
Competitive analysis completed on some of the largest and most successful food delivery companies
Wireframes, Logistic Engine built based on AI Driven intelligence for re-ordering, inventory allocation
Several variations of UI/UX were completed and multivariate testing determined the winning visual design layout we used
Facebook, Instagram paid media and retargeting campaigns were built and implemented
Search Engine Optimization was applied to the entire website
Outreach for link building coupled with an Influencer Campaign was rolled out
All data was mapped, analyzed and transaction data was fed back into campaigns

Results Achieved

The Bagel Club started to gain some serious traction with online brand recognitio
Targeted keywords ranked in the top 5 search positions
Thousands of emails registered, building up a laser targeted email campaign
Membership for recurring orders grew 15% month over month
A new business of shipping Montreal Style Bagels was born strictly using digital marketing
Orders started pouring in from all over the world

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